Y2K did it again: What trends of the 2000s made a comeback?
The repeating of the old trends occurs at intervals of two decades, and sometimes even more often. This is also accompanied by reproaches against designers who, some say, do not have enough imagination to create something brand new. But the real reason for the repeated trends is the psychology of consumers: It’s often much easier for them to perceive those silhouettes, shapes and designs which they are already familiar with. Only a limited number of fashion users are ready for avant-garde solutions that gradually change mass trends.
The interval of two decades is not accidental: during this time, a new generation has time to grow up. They are already familiar with old trends from the movies, music videos and pictures of their parents. Teenagers find a certain charm in it, while those who are older view it through the prism of nostalgia. Plus, fashion isn't just about clothes. The passion for the 2000s covers a whole layer of culture, where there is a continuation of "Sex and the City", a comeback for Paris Hilton, and excitement for the fate of Britney Spears.
Things don't change, but the context changes. Retro trends are taken from the era where they naturally arose and integrated into our day - but with a healthy dose of irony. The early 2000s were a time when it was not forbidden to boast of wealth, youth and thinness, and psychotherapy and fitness replaced sleepless nights on the dance floor, flavored with stimulants.
So what trends from the oo’s made their tremendous comeback?
These days, the minis have long been supplanted by the midi silhouettes of the minimalist era, but now they are making a triumphant return. Miu Miu, Fendi and Aya Muse took up the legalization of the most popular length of the 2000s.
The return of thong skirts, recalling the iconic styles of Christina Aguilera, Mischa Barton and Nicole Richie. At that time, the visible thongs were supposed to go with a micro skirt. These days micro skirts match with ultra cropped argyle sweaters and button downs.
Butterfly tops made their comeback and look as close as possible to the design of the 2000s. You can find knitted ones using the crochet technique or strewn with sequins. Back in the days Mariah Carey made this piece memorable and now new pop-stars like Dua Lipa and Olivia Rodrigo bring this trend back to life. Brands like Blumarine and Cult Gaia added butterfly tops to their spring/summer collections. The butterfly trend can be called cult for the Y2K fashion era - from plastic hairpins to butterfly total look.
These days the celebrity appearance on the red carpet in tracksuits may seem rebellious and unexpected. But it seems that we have begun to forget how just 20 years ago it-girls showed up at events in tracksuits all the time. Absolutely everyone: from Britney Spears and Beyoncé to Paris Hilton - had a versatile and such a cozy suit for home and “going out”. Often, plush sports sweatshirts and pants were generously decorated with rhinestones, sequins, butterflies, logos or slogans - or better, all these at once. The most desirable were the Juicy Couture velour tracksuits, immortalized not only in the paparazzi chronicles, but also in the movies and TV shows of the 2000s. Paris Hilton has repeatedly confessed her love for the plush trend, saying in an interview that she has 100 such suits in different colors in her wardrobe.
Denim is very relevant for the last couple of seasons, so the return of the denim total look to the top of hot trends was a matter of time. A variety of combinations are relevant: jeans + denim jacket, denim pencil skirt + denim corset, denim summer coat + denim shoes ... There are many options, and they all have the right to exist, so go for it!